![]() ![]() Honestly, it’s good, old-fashioned, marketing 101… everyone hates doing it, but it works… and in my experience in selling a service, its the ONLY thing that CONSISTENTLY works. (We get far more favorable response by displaying the APSS logo.) I don’t know how much it helps, but I’m sure it can’t hurt. If nothing else, we get to say (truthfully) that we are a member of IBPA and display their logo. but this list has a big chunk of our target market right there waiting for us. Their directory has no phone numbers (which I think is rather dumb) so we would have to hire a temp to go through the 3000+ entries, do a web search (if they don’t list their URL) and get the name and number of whom to call. IBPA gives us access to their membership directory which we could use to cull 500+ mid-size publishers as well as vendors that we can market our new service to. My partner, myself, and my two associates (plus our Australian Shepherd… who is smarter than your honor student!) decided that it was is in our best business interest to again renew our membership. This led us to talking about marketing in detail. Our marketing stategy developed when we decided that we were not going to renew our membership in IBPA (Independent Book Publishers Association) We've been members for many years but never got much business "from" the dues we paid. We are getting ready to roll out our new "Less is More" website design service to publishers, authors and others (book consultants, etc.) who might refer us. You will wish all of your vendors were even half as good as Yummy Software. If you need a first-rate, top-of-the-line FTP program for the Apple Mac platform (for all of $29.99 USD), Yummy FTP Pro is the one you want. You find me another company who will make you a personal copy of their product and not charge you for it and I'll add them to my list. not gonna happen!īut the people at Yummy will make it happen and that is what makes them, in my opinion, the best software development company in the world. Now THAT my dear friends is service! Do you think Microsoft or Apple would do that for you? Here is a better question: do you think any software developer on the planet would do that for you? No way. It solved the connection problem of our remote developer. Two days later I get an email with a link to a new version of Yummy FTP Pro to try out. I was prepared to wait until the next update release. He said he would get to it but didn't say when. We brought the issue to the attention of Jason and he said it would be quite a bit of work to make the changes needed to fix this. (In web coding you make a change, save a change, test the change, rince and repeat.) Each disconnect/reconnect took half a minute and it degraded her production. The satellite service kept disconnecting and reconnecting her from whatever server she was working on when she was using Yummy FTP Pro. Recently we had a situation where we needed a significant modification of their FTP program in order to work for one of our web developers who was on satellite Internet. No one, not even our own company, provides the depth of service that Jason, the owner of Yummy Software, and his team does. No, it is not the program which makes them so good, it is the service. The free ones are adequate for limited use, but for full functionality you need a 'real' FTP program and that means a paid one.Īnd that brings me to Yummy Software. ![]() There are lots of FTP programs out there. It also lets you edit text files on the server and most commercial FTP programs have lots of other very useful features as well.įor those of us who are in the web development biz, we 'live' on these programs 24/7. FTP stands for File Transfer Protocal and basically an FTP program uses this communication standard to let you upload and download files to and from your web server. Many of you don't know what an FTP program is. Let me tell you whom I think is the best software development company on the planet! Perhaps The Best Software Company On The Planet? ![]()
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